From category awareness to brand building: How Gousto is accelerating growth
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
Recipe box provider Gousto has launched a new campaign as part of its ‘Give It Some’ brand platform, as it looks to move from category building to brand building and accelerate growth in 2021.
Gousto’s vice-president of brand Anna Greene tells Marketing Week the campaign is about taking that next step, setting the company apart from the competition, both in terms of offer and brand attitude.
Since joining Gousto two and a half years ago, she’s seen awareness of the product leap. “Now, around 75% of the UK knows what a recipe box is,” says Greene. “And then among our core target that’s much higher, around 93%.”