Recipe box provider Gousto plans to nearly double the size of its marketing team as it looks to drive brand fame and become a household name.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
Taking an empathetic approach to data that moves beyond purely “raw conversion goals” is the key to success, says CMO Tom Wallis.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
A braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.
Professionals believe they make decisions rationally but they’re as likely as anyone to be influenced by external biases, something B2B marketers can harness.
Arçelik , parent company of white goods brands such as Beko, is determined not to compromise brand-building activities such as its sustainability initiatives and innovation even amid a tough economic climate.