Recipe box provider Gousto plans to nearly double the size of its marketing team as it looks to drive brand fame and become a household name.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
Taking an empathetic approach to data that moves beyond purely “raw conversion goals” is the key to success, says CMO Tom Wallis.
The strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.