Tom Wallis joined Gousto when it was a relatively unknown brand and established a marketing team from the ground up that has grown and evolved as the business has expanded.
While marketing might not always be the first consideration for emerging brands – rightly or wrongly – it is critical to ensuring a business can go from startup to scale-up to household name.
In 2018, 80% of Gousto’s sign-ups came through performance marketing. Now, following three years of rapid growth, the business is seeing greater results from its investment into brand.
Recipe box brand Gousto is returning to live experience events this month with the launch of ‘Flavourlust’, a London-based event to promote its new street food range.
Having delivered on the promises set out in his initial marketing plan, the brand’s CMO says the wider business understands the value of marketing and is set to notably increase the size of its marketing team.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.
