Government accused of pirating UK Online name

The growing shortage of decent Internet names and the Government’s increasing interest in the Net have propelled Prime Minister Tony Blair into an embarrassing conflict with one of his own cyber-advisers.

A company called UK Online (www.ukonline.co.uk), which claims to be the leading family-oriented Internet service provider (ISP), has expressed deep dissatisfaction and anger” at the Government’s announcement that it plans to launch an e-commerce initiative in the summer, to be called UK Online” (www.ukonline.gov.uk).

UK Online’s managing director Geoffrey Fenton says: “We agree with the Government that the UK needs to become more Web-aware, but using the name of an established UK Internet company is surely not the way forward.”

Grahame Davies, managing director of Easynet Group, owner of UK Online, adds: “UK Online has been established for many years and has a high reputation. We can fully understand why others may covet the name but we are outraged that the Government has chosen to do so without our input. Even the logo is similar.”

Easynet recently contributed to a Government think-tank on e-society. A Government spokesman told Marketing Week: “We wrote to Easynet and made it clear we would not be competing with them. There is minimal risk of confusion between a Government portal and an ISP.”

Recommended

Virgin power business poaches Link chief

Marketing Week

Virgin Home Services, the gas and electricity business Richard Branson is launching as an assault on the utilities market, has poached Dixons marketer Gary Tubb as marketing and sales director. The business is also lining up creative and media agencies to pitch for its &£10m advertising account. Tubb, who was marketing director of Dixons-owned mobile […]

Price is not a loyalty factor

Marketing Week

I saw Steve Hemsley’s article (MW March 16) and I agree with his analysis. Moreover, I believe the results of the Evans Hunt Scott (EHS) study are symptomatic of an even wider problem. Technology is facilitating one-to-one marketing, and companies are using this to secure loyalty. However, at the same time consumers are becoming capable […]

Comments

    Leave a comment