Government bodies do well at radio ad awards
Government departments and campaigns scooped the most awards at last night’s RAB Radio Advertising Awards.
Anti drug campaign FRANK picked up three ’Aerials’ for best writing and direction and best campaign, and won the £1m creative challenge for the most outstanding charity commercial.
The Department of Transport ’THINK Bike, THINK Biker’ and Department of Health ’Smokefree’ campaigns took the awards for awareness and multimedia campaigns respectively.
Other public bodies including Metropolitan Police and Department of Health Change for Life campaign were also highly commended.
Windows 7 picked up the award for best use of radio to drive consideration, with its Capital Jingle Bell Ball Sponsorship created by Universal McCann and Global Radio.
Heinz’s ’It has to be Heinz’ won the best use of radio to drive sales for Vizeum/AMV BBDO.
Volkswagen, O2 and charity Kids Company also picked up awards.
Media agency of the year was won by Carat.
The event was hosted by LBC presenter Nick Ferrari and included performances from The Hoosiers and Dutch singer Caro Emerald.
Radio Advertising Awards 2010 Winners
Aerial for best use of radio to drive sales
Heinz (Vizeum/AMV BBDO)
Aerial for best writing & direction
Frank (Mother)
Aerial for best use of radio to drive consideration
Windows 7 (Universal McCann & Global Radio)
Aerial for best campaign
Frank (Mother)
Aerial for best use of radio to drive awareness
Dept of Transport (Carat/AMV BBDO)
Aerial for best use of radio in a multimedia campaign
Dept of Health (MCBD/MEC)
Aerial for best use of radio to drive response
Volkswagen (MediaCom/DDB)
Aerial for best use of branded content
O2 (DrumPHD)
Aerial for the most outstanding commercial for a charity campaign
£1M Aerials Creatice Challenge
Kids Company (AMV BBDO)
Aerial for the most outstanding commercial for an existing advertiser
£1M Aerials Creatice Challenge
Frank (Mother/MGOMD)
Media Agency of the Year
Carat
