Government ditches DCSF rebranding

The Department for Children, Schools & Families (DCSF) has rebranded as the Department for Education.

Previous DCSF campaign
Previous DCSF campaign

The name change reverses the rebranding of the schools department by Labour three years ago.

The DCSF logo, which featured a rainbow and cartoon people, has also been ditched in favour of plain blue type.

The DCSF had been one of the most prominent Government advertisers prior to the election. It has launched several campaigns this year as part of its plans to tackle underage drinking.

However, its marketing budget could be reduced if the Tories’ threat to cut Government spending back to 1997 levels in real terms is carried out by the coalition administration.

Despite the name change, it is said that the DFE will still maintain responsibility for children’s services

The DCSF was created by Gordon Brown shortly after he became Prime Minister in June 2007. It was said that the rebranding exercise cost several thousands of pounds.


Chris Evans

Chris Evans and 6 Music boost BBC

Russell Parsons

Rajars: The Radio 2 breakfast show has gained over a million listeners since Chris Evans took over from Sir Terry Wogan in January, according to the latest audience listening figures, while the threatened digital-only station 6 Music has seen its audience increase by 50%.

ITV slams decision to keep CRR

Rosie Baker

ITV says the Competition Commission’s (CC) decision to keep ITV’s Contract Rights Renewal (CRR) advertising sales rules is damaging to the creative industries and fails to take account of the changes in the television advertising market.


    Leave a comment