Government seeks digital chief

The Government plans to setup a new department dedicated to improving the effectiveness of its digital communications.

Kelly Brook in Directgov campaign
Kelly Brook in Directgov campaign

Whitehall chiefs are currently recruiting for an “executive director of digital” who will be responsible for online marketing and communications, be it via websites, email or Twitter.

The successful appointee, who on a salary of £142,000 will be paid almost as much as Prime Minister David Cameron, will be responsible for setting up a new digital service to deliver the Government’s digital strategy.

The move, which combines the work of the Directgov chief executive and some of the tasks of the director for digital engagement and transparency, follows Lastminute.com founder Martha Lane Fox’s review of online services last year. Lane-Fox claimed money could be saved by bringing responsibility for digital communication oversight under one team’s remit.

The Government wants to move more information services online to cut costs. It also wants to utilise the websites it owns to deliver public information campaigns for less than would be spent on TV ads.

In his recent Government-commissioned report on the future of Government communications, outgoing permanent secretary Matt Tee recommended that departments should increase their use of cheaper digital channels.

Comments

There are 3 comments at the moment, we would love to hear your opinion too.

  1. […] Inglaterra aprendió la lección, en el 2011 su gobierno contrató un responsable de comunicaciones digitales con salario similar al primer ministro de la época (500 libras menos al […]

  2. […] Inglaterra aprendió la lección, en el 2011 su gobierno contrató un responsable de comunicaciones digitales con salario similar al primer ministro de la época (500 libras menos al […]

Leave a comment

Close

Discover even more as a subscriber

This article is available for subscribers only.

Sign up now for your access-all-areas pass.

If you're an existing paid print subscriber find out how to get access here.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now

Got a question?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now