GR Lane Health Products is to launch a mouth ulcer brand called Soothagel. The product will be backed by a &£700,000 national television and press advertising campaign, which will break later this week and run until February 14.
It’s 50 years since the first commercial was broadcast on our TV screens and ITV will mark the anniversary by showing some classic ads from years gone by. The golden age of TV advertising may have passed, but a new age is dawning as media frag
MÃ¼ller Dairy has denied that its Â£14.5m media planning and buying account, which is handled by Zenith Optimedia, is up for review.
The combined might of the US Army, the CIA and various Afghan militia have spent the past three years trying to winkle out Osama Bin Laden from his Afghan hideaway. But all they needed to do was ask the creative team at Scholz & Friends Antwerp, who appear to have given him a modelling contract. […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.