Grace Kite

Dr Grace Kite is founder and managing director of magic numbers. After earning a PhD in Economics, she began her career using analytics to evaluate marketing, taking on increasingly senior roles at Mindshare, Millward Brown, Holmes & Cook, Mediacom, PHD and OMD. She has worked on more than 100 market mix modelling projects across all the main advertising buying categories, developing an economist’s view of market trends and the true nature of competition. Her work has led to 12 IPA Effectiveness award winners plus a Cannes Grand Prix.

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Samuel Joy

All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.