The Graf Report, commissioned by the Government to look into the BBC’s new media activities, has recommended that a number of BBC websites should be shut down because they were not sufficiently distinctive from commercial sites.
The success of The Independent’s compact format has forced the hand of other broadsheets, but can The Guardian’s effort pay off?
William Grant & Sons has dropped Vallance Carruthers Coleman Priest (VCCP) from its Â£10m global advertising account for Glenfiddich following a roster review.
The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.