The Graf Report, commissioned by the Government to look into the BBC’s new media activities, has recommended that a number of BBC websites should be shut down because they were not sufficiently distinctive from commercial sites.
The success of The Independent’s compact format has forced the hand of other broadsheets, but can The Guardian’s effort pay off?
William Grant & Sons has dropped Vallance Carruthers Coleman Priest (VCCP) from its Â£10m global advertising account for Glenfiddich following a roster review.
The Interpublic Group is to end its interest in motorsports and is negotiating to terminate its lease of Silverstone racetrack for &£27m.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.