The Graf Report, commissioned by the Government to look into the BBC’s new media activities, has recommended that a number of BBC websites should be shut down because they were not sufficiently distinctive from commercial sites.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
Access to detailed data and the ability to accurately define and quantify it is the key to gaining real insight into the target market.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.