The Graf Report, commissioned by the Government to look into the BBC’s new media activities, has recommended that a number of BBC websites should be shut down because they were not sufficiently distinctive from commercial sites.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
Access to detailed data and the ability to accurately define and quantify it is the key to gaining real insight into the target market.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.