The Graf Report, commissioned by the Government to look into the BBC’s new media activities, has recommended that a number of BBC websites should be shut down because they were not sufficiently distinctive from commercial sites.
Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
Scottish Quality Salmon has moved to calm consumers’ fears, but has too much damage already been done?
Access to detailed data and the ability to accurately define and quantify it is the key to gaining real insight into the target market.
Founded by two former Unilever marketers, Smol is gaining ground on its global FMCG rivals with a DTC model focused on being eco-friendly, convenient and value for money.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Speaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.