Granada Enterprises strikes deal with Gala Bingo
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Philip Morris International is to launch a global advertising campaign to highlight the dangers of smoking, in a move that has been criticised by anti-smoking campaigners as a cynical corporate PR exercise designed to gain market share. The advertising will play up Philip Morris’ efforts to produce safer cigarettes and to discourage children from smoking. […]
Research shows that shoppers are less influenced by supermarkets offering non-food lines than convenience and cost, casting doubt over the multiples’ plans
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.