Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Philip Morris International is to launch a global advertising campaign to highlight the dangers of smoking, in a move that has been criticised by anti-smoking campaigners as a cynical corporate PR exercise designed to gain market share. The advertising will play up Philip Morris’ efforts to produce safer cigarettes and to discourage children from smoking. […]
Research shows that shoppers are less influenced by supermarkets offering non-food lines than convenience and cost, casting doubt over the multiples’ plans
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.