Coca-Cola is looking to move beyond supermarket shelves and into kitchens after penning a 10-year deal with Keurig coffee machine maker Green Mountain Coffee Roasters (GMCR) that will see it go head-to-head with SodaStream.
Interesting times for me at the moment. One of my longest standing clients has just hired a marketing director from a big FMCG company and I am helping to “settle her in” to the new role.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.