Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
The Advertising Standards Authority (ASA) is investigating 33 complaints against a poster campaign for US condom brand Trojan. One poster features a woman seemingly in the throes of a sexual act, with the tagline: “Her pleasure”. The complainants have objected that the ad, created by Media Therapy, is offensive and demeaning to women. It has […]
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
The new owner of controversial juice drink Sunny D has confirmed that it will continue to work with Saatchi & Saatchi on the brand. Procter & Gamble clinched a deal last week to sell Sunny D to Boston-based private equity company JW Childs Associates, which has created a freestanding company, the Sunny Delight Beverages Company […]
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.