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Trojan under fire for ‘her pleasure’ ad

Marketing Week

The Advertising Standards Authority (ASA) is investigating 33 complaints against a poster campaign for US condom brand Trojan. One poster features a woman seemingly in the throes of a sexual act, with the tagline: “Her pleasure”. The complainants have objected that the ad, created by Media Therapy, is offensive and demeaning to women. It has […]

Talking your kind of language?

Marketing Week

Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]

New owner retains Saatchi & Saatchi for Sunny D work

Marketing Week

The new owner of controversial juice drink Sunny D has confirmed that it will continue to work with Saatchi & Saatchi on the brand. Procter & Gamble clinched a deal last week to sell Sunny D to Boston-based private equity company JW Childs Associates, which has created a freestanding company, the Sunny Delight Beverages Company […]

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