Greater Anglia rebrand as ‘one’
Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
The Advertising Standards Authority (ASA) is investigating 33 complaints against a poster campaign for US condom brand Trojan. One poster features a woman seemingly in the throes of a sexual act, with the tagline: “Her pleasure”. The complainants have objected that the ad, created by Media Therapy, is offensive and demeaning to women. It has […]
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
The new owner of controversial juice drink Sunny D has confirmed that it will continue to work with Saatchi & Saatchi on the brand. Procter & Gamble clinched a deal last week to sell Sunny D to Boston-based private equity company JW Childs Associates, which has created a freestanding company, the Sunny Delight Beverages Company […]
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.