Green Flag Motoring Assistance has appointed RoadAds for a national, one-year lorry-side campaign.
VisitLondon has appointed Martine Ainsworth-Wells to the new position of general manager, marketing. One of Ainsworth-Wells’ first projects will be to develop a £3m campaign promoting London in the United States. It will probably use radio as its lead medium. Ainsworth-Wells heads a team of nine and has responsibility for all agencies. She reports to […]
Burger King US president Bob Nilsen has resigned after just more than a year in the role. It is not known who will replace him.
…Sainsbury’s Supermarkets has appointed Penny Vegting as brand and format development manager.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
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