Persil unveils £8m ‘Dirt is Good’ repositioning

Marketing Week

Persil, the UK’s leading laundry brand, is introducing completely new packaging, with black-and-white photography and a new global brand icon. The redesign is part of the brand’s &£8m “Dirt is Good” marketing campaign, which takes in television advertising, outdoor, press and public relations. In the TV ads, children and an old-age pensioner are shown getting […]

Mustoes splits with £6m HP Foods task.

Marketing Week

HP Foods is parting company with its advertising agency Mustoes after six years. The company spent £3.1m on advertising across its brands, which include HP Sauce, Lea & Perrins and Amoy, last year. HP Foods is for sale, with a price tag of about £450m, and owner Danone expects to strike a deal soon. Associated […]


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