Philip Green, the retail entrepreneur, has sold off two sets of Etam stores after buying the chain just over a week ago. Monsoon is buying 47 of the stores and entrepreneur and chief of West Coast Capital Tom Hunter is buying 20.
Persil, the UK’s leading laundry brand, is introducing completely new packaging, with black-and-white photography and a new global brand icon. The redesign is part of the brand’s &£8m “Dirt is Good” marketing campaign, which takes in television advertising, outdoor, press and public relations. In the TV ads, children and an old-age pensioner are shown getting […]
London Underground is putting the contract to publish its customer magazine The Tube up for tender. The title is produced quarterly and carries eight pages of advertising.
HP Foods is parting company with its advertising agency Mustoes after six years. The company spent £3.1m on advertising across its brands, which include HP Sauce, Lea & Perrins and Amoy, last year. HP Foods is for sale, with a price tag of about £450m, and owner Danone expects to strike a deal soon. Associated […]
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?