Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here