Greenpeace ad banned

A Greenpeace campaign that showed its eco-activists daubing slogans on power station chimneys has been banned because it “encourages and condones anti-social behaviour.”


The Advertising Standards Authority (ASA) ruled the environmental campaigners must ensure future appeals don’t encourage illegal activity after it was alerted to the Chimney online flyer by a member of the public.

The page headlined “redecorate a power station chimney” on asked supporters to donate money towards painting on power station chimneys to “crank-up political pressure and throw a vital spotlight on one of the greatest threats to our climate.”

Greenpeace argued the appeal was “tongue in cheek” and the image showed the activists at Kingsworth power station, who were cleared of any criminal charges.

However, the ASA says that while they noted Greenpeace did not intend to break the law with such direct action, similar protests might lead to illegal or antisocial activity.


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