Greenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
Lego has ended its more than 50-year marketing relationship with Shell after coming under sustained pressure from Greenpeace.
Marks & Spencer and Channel 4 have both admitted they are struggling to bring the idea of sustainability to life for consumers and are asking the marketing industry to help them find the “creative breakthrough” that takes it mainstream.
Having gone independent from former parent company Huawei in November, Honor has ambitions to become a top three smartphone brand in the UK by 2024.
Once ubiquitous in UK households, Freeview has become a brand only passively engaged with. The platform hopes to change this with a new campaign, while attracting younger audiences and pushing its credentials in innovation.
At the Festival of Marketing, the audience heard how the long-form properties of podcasting drove Transport for London to make podcast sponsorship a vital part of the communications strategy for its ‘#TogetherAgainstHate’ campaign
Brand extensions and DTC goals are distractions from real innovation and meaningful growth, argues Helen Edwards.