Greenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
Lego has ended its more than 50-year marketing relationship with Shell after coming under sustained pressure from Greenpeace.
Marks & Spencer and Channel 4 have both admitted they are struggling to bring the idea of sustainability to life for consumers and are asking the marketing industry to help them find the “creative breakthrough” that takes it mainstream.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.