Greenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
Lego has ended its more than 50-year marketing relationship with Shell after coming under sustained pressure from Greenpeace.
Marks & Spencer and Channel 4 have both admitted they are struggling to bring the idea of sustainability to life for consumers and are asking the marketing industry to help them find the “creative breakthrough” that takes it mainstream.
Mark Ritson outlines how to build a robust research plan and explains why marketers must find time to get to grips with diagnosis.
Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Stella Artois global vice-president Tim Ovadia believes Gen Z marketers are more receptive to autonomy and creating space attracts diverse talent, which in turn helps foster an “ownership mentality” .
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.