Greggs moves into frozen food

Greggs, the baker, is making a move into the branded frozen food market in partnership with Iceland supermarkets.

/u/e/i/Greggs.jpg

It will sell a range of Greggs branded bake-at-home sausage rolls in 10 Iceland frozen food stores around Liverpool.

Greggs says the trial will “assess the potential for its savoury foods to be sold into the frozen take home market, and to identify any impact this could have on its existing shop business.”

The Sandwich chain is also planning to switch to more tactical marketing activity as it seeks to become the UK’s biggest sandwich and savouries outlet.

Greggs reported a 2.1% rise in sales to £662m for the year ending in January and a 4.8% rise in sales in the first 18 weeks of this year.

It currently operates 1,500 shops and plans to open 500 more, including 80 this year.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now