Grey London creates Bold 2-in-1 campaign

Grey London has created a TV campaign for Procter & Gamble’s Bold 2-in-1 detergent and fabric conditioner.

Grey London has created a TV campaign for Procter & Gamble’s Bold 2-in-1 detergent and fabric conditioner. The campaign uses the tagline ‘Part of the Fabric of Life’ and moves away from Bold’s traditional value-led marketing.

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