Grey London has created a television campaign for Diageo-owned Morgan’s Spiced to promote the brand in Scotland. This will be the first TV campaign for the brand in Scotland for four years. Media buying and planning is through Carat.
BT has appointed Zed to handle its digital media business and is preparing to nearly double the budget to £15m. BT called the review after incumbent i-level won the Orange account earlier this year.
Chime Communications has confirmed it will pay up to Â£30m in a cash and shares deal to acquire advertising agency Vallance Carruthers Coleman Priest, and that WPP Group is investing in a new share issue to help fund the deal, as first revealed
Total, the French oil company, is reviewing its pan-European advertising account, which is estimated to be worth &£40m. The business is held by the BBDO network in Europe, but Miles Calcraft Briginshaw Duffy (MCBD) handles the advertising in the UK because of a conflict with Abbott Mead Vickers.BBDO’s Sainsbury’s account, which includes the supermarket giant’s […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.