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Bacardi-Martini increase UK advetising spend

Marketing Week

Bacardi-Martini is increasing its UK advertising spend on its upmarket gin brand Bombay Sapphire Gin by 150 per cent. The increased budget will coincide with a global advertising campaign created by US agency Margeotes/Fertitta & Partners LLC, which will use the strapline ‘Complexity’. Media buying and planning is through Universal McCann. The campaign will seek […]

Remington chief set to make move to Philips

Marketing Week

Electronics giant Philips has appointed Remington’s global hair appliances boss Simon Bluring as UK marketing head for its electrical home and personal care division. Bluring, who takes the new role of marketing director, will report to Gary Prior, vice-president of sales, Europe, and managing director of the Philips domestic appliances and personal care division (DAP). […]

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