Novartis Consumer Health has appointed Grey Advertising to launch a new functional foods brand across Europe with a &£20m campaign. Grey pitched against TBWA Worldwide for the creative account, although it is unclear if other agencies were involved. The consumer brand division of the Swiss pharmaceutical giant has also appointed CIA Medianetwork and Grey-owned Joshua to handle the media and below-the-line accounts respectively. The food range, called Aviva, will launch in the UK and Switzerland in October and roll out across Europe by the end of 2001 (MW July 22). Functional foods contain vitamins, minerals or enzymes to give health benefits. The Aviva range will include drinks, biscuits, breakfast cereals and snack bars. Healthy People, a Grey-owned agency in Germany which specialises in health-related campaigns, will act as lead agency, working with other Grey agencies on local campaigns across Europe. Alastair Paton, marketing director at Novartis Consumer Health, says the pan-European account could be worth more than &£20m, although he refuses to give a precise figure. The global functional food market has mushroomed recently into a &£6.5bn industry and could be worth &£15bn by 2002, according to Novartis. Johnson & Johnson has launched Benecol, a margarine which claims to lower cholesterol intake and NestlÃ© has unveiled a range of products, LC1, designed to help digestion. Unilever is believed to be preparing its own functional food ranges.
Wendy Lomax (“People power” MW August 5) makes the valid point that few courses train people in the now fashionably derided “four Ps” of marketing. Courses either offer something called “pure marketing” (whatever that means) or training in the physical tools of advertising. But this is not the training needed, and employees and job seekers […]
Jeans company Lee has dropped the Ms Lee line of denim-based clothing after just one season as part of a revamp of next year’s spring/summer range. The company is ploughing &£1m into an in-store campaign to promote the revised product line. Parent VF Corporation split the Lee range into six lines in February in an […]
What sort of looney-tune would spend 100 nights out of 365 going to nightclubs? An advertising agency account planner, of course. In this case it was Duckworth Finn Grubb Waters’ Ben Malbon. He was compiling research for a PhD funded by the Economic and Social Research Council. He followed 18 clubbers for a year, from […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.