Grey nets £20m Novartis’ Aviva

Novartis Consumer Health has appointed Grey Advertising to launch a new functional foods brand across Europe with a &£20m campaign. Grey pitched against TBWA Worldwide for the creative account, although it is unclear if other agencies were involved. The consumer brand division of the Swiss pharmaceutical giant has also appointed CIA Medianetwork and Grey-owned Joshua to handle the media and below-the-line accounts respectively. The food range, called Aviva, will launch in the UK and Switzerland in October and roll out across Europe by the end of 2001 (MW July 22). Functional foods contain vitamins, minerals or enzymes to give health benefits. The Aviva range will include drinks, biscuits, breakfast cereals and snack bars. Healthy People, a Grey-owned agency in Germany which specialises in health-related campaigns, will act as lead agency, working with other Grey agencies on local campaigns across Europe. Alastair Paton, marketing director at Novartis Consumer Health, says the pan-European account could be worth more than &£20m, although he refuses to give a precise figure. The global functional food market has mushroomed recently into a &£6.5bn industry and could be worth &£15bn by 2002, according to Novartis. Johnson & Johnson has launched Benecol, a margarine which claims to lower cholesterol intake and Nestlé has unveiled a range of products, LC1, designed to help digestion. Unilever is believed to be preparing its own functional food ranges.


Training must fill a needs gap

Marketing Week

Wendy Lomax (“People power” MW August 5) makes the valid point that few courses train people in the now fashionably derided “four Ps” of marketing. Courses either offer something called “pure marketing” (whatever that means) or training in the physical tools of advertising. But this is not the training needed, and employees and job seekers […]

Lee drops female retro range in major revamp

Marketing Week

Jeans company Lee has dropped the Ms Lee line of denim-based clothing after just one season as part of a revamp of next year’s spring/summer range. The company is ploughing &£1m into an in-store campaign to promote the revised product line. Parent VF Corporation split the Lee range into six lines in February in an […]

How to make a PhD one long party

Marketing Week

What sort of looney-tune would spend 100 nights out of 365 going to nightclubs? An advertising agency account planner, of course. In this case it was Duckworth Finn Grubb Waters’ Ben Malbon. He was compiling research for a PhD funded by the Economic and Social Research Council. He followed 18 clubbers for a year, from […]


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