Grey smooths the way for Remington launch

Generally, when companies send journalists gifts, they are making an attempt to appear friendly; to make the grateful scribes feel a warm glow whenever they think of the giver’s brand. Grey, however, is above all this – it has no fear of appearing rude. How else can the Diary explain the fact that the agency has now sent a total of eight Remington bikini-line trimmers to two of Marketing Week‘s female writers?

Grey may well just be extremely proud of the fact that it is promoting the product. Or perhaps it is trying to make a comment on the adequacy of the unfortunate scribes’ personal grooming habits.

Either way, the agency has really muffed its pubic relations strategy…


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