Grey Worldwide has created a TV campaign for dairy spread Clover. The campaign, which breaks this week, is part of a &£5m marketing push behind the brand.
“Plastic Population” (MW April 24) raised many valid issues relating to loyalty schemes. However, when it comes to maximising the lifetime value of a customer, loyalty schemes and discount offers never work in isolation. Loyalty is a behaviour built over time and is largely dependent on customer service. If the shopping experience is dreadful, the […]
Doner Cardwell Hawkins has created a new press campaign for Casio G-Shock and Baby-G brands. The campaign, which breaks later this month, will talk about G-Shock being the ‘toughest watch of all time’.
House of Fraser is launching a new-look loyalty scheme called Recognition from May 6, giving consumers the option to choose between a combined reward and store card, or a reward card. Both enable shoppers to collect points that can be exchanged for Air Miles.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
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After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.