Try earning it through service

Marketing Week

“Plastic Population” (MW April 24) raised many valid issues relating to loyalty schemes. However, when it comes to maximising the lifetime value of a customer, loyalty schemes and discount offers never work in isolation. Loyalty is a behaviour built over time and is largely dependent on customer service. If the shopping experience is dreadful, the […]

House of Fraser launching new-look loyalty scheme

Marketing Week

House of Fraser is launching a new-look loyalty scheme called Recognition from May 6, giving consumers the option to choose between a combined reward and store card, or a reward card. Both enable shoppers to collect points that can be exchanged for Air Miles.


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