Grey Worldwide creates Clover campaign
Grey Worldwide has created a TV campaign for dairy spread Clover. The campaign, which breaks this week, is part of a &£5m marketing push behind the brand.
Grey Worldwide has created a TV campaign for dairy spread Clover. The campaign, which breaks this week, is part of a &£5m marketing push behind the brand.
“Plastic Population” (MW April 24) raised many valid issues relating to loyalty schemes. However, when it comes to maximising the lifetime value of a customer, loyalty schemes and discount offers never work in isolation. Loyalty is a behaviour built over time and is largely dependent on customer service. If the shopping experience is dreadful, the […]
Doner Cardwell Hawkins has created a new press campaign for Casio G-Shock and Baby-G brands. The campaign, which breaks later this month, will talk about G-Shock being the ‘toughest watch of all time’.
House of Fraser is launching a new-look loyalty scheme called Recognition from May 6, giving consumers the option to choose between a combined reward and store card, or a reward card. Both enable shoppers to collect points that can be exchanged for Air Miles.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.