Grey Worldwide London has created a &£300,000 print campaign to support the launch of Procter & Gamble’s Lenor Easy Iron, breaking later this month.
In his piece on Heinz Dinner Doctors (MW June 19), Torin Douglas’s comment that advertiser-funded programming hasn’t grown as fast as many expected is to an extent true (if not in the US), but the cause is perhaps not ITC regulation, but concerns among all parties about programme quality and credibility. However, we are now […]
Premier Rugby has appointed Jon Varney as commercial director. Varney was previously vice-president of commercial affairs at sports marketing agency Octagon.
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.