Groupon IPO raises more than £400m
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50. Read full article here.
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50. Read full article here.
The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
X Factor “wild child” Frankie Cocozza will no longer feature in M&S’s Christmas ad campaign after being axed from the show following allegations he boasted about taking drugs.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.