The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
X Factor “wild child” Frankie Cocozza will no longer feature in M&S’s Christmas ad campaign after being axed from the show following allegations he boasted about taking drugs.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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