The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
X Factor “wild child” Frankie Cocozza will no longer feature in M&S’s Christmas ad campaign after being axed from the show following allegations he boasted about taking drugs.
Restrictions on web cookies could make online advertising less effective, a survey of marketing professionals has warned. Read the full story here.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.