Mobile World Congress: Groupon intends to put mobile at the centre of its growth strategy, including possible further acquisitions, as it sees over a quarter of its US sales performed on mobile devices. Read the full story here.
Mobile World Congress: Vodafone and Visa have formed the world’s largest m-commerce partnership to allow consumers to pay for items directly from their handsets.
Mobile World Congress: Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.
Mobile World Congress: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets, yet its payments chief has cast doubt on the role of NFC in mobile payments. Read the full story here. For all our Mobile World Congress 2012 coverage, click here
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
The company’s adjusted operating margin expanded 80 basis points to an “all time high” of 19.7% over its 2022 fiscal year, as the beauty giant invests in innovation to support its pricing.
While some found offence in the ad, perhaps justifiably, what’s certain is that the controversy will boost brand recognition and, ultimately, sales.
The role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.