The sweet smell of success
Success is the theme of this week’s missive. Positive stories have been hard to come by in the past 12 months. It’s important to remember and highlight that growth is possible even in adversity.
This week we have brought you several examples of achievement. As much as cautionary tales and bad practice make for news, so should accomplishment. One challenge all of you are faced with is ecommerce, and with it use of the data being captured.
Hotel Chocolat is not a brand often held up as inspiration but is succeeding where others in retail flounder. Despite having shops shuttered for much of 2020, it has successfully bolstered online – value sales increased 11% from the first to second half, while profit leaped 3%. No mean feat. Much of its success was thanks to smart use of first-party data, driving the optimisation of “occasion” opportunities.