The ad industry is looking to tighten its rules around children in advertising by creating an automatic ban on sexual portrayal of under-18s or those who appear to be under 18.
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Young people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
Weaker consumer confidence and an increasingly promotional environment has led Halfords to downgrade its profit expectations and seek strategies to cope with market volatility.
Marketing leaders from EY, Vodafone Business, KPMG and Quickbooks share their thoughts on the value of distinctive assets and tone of voice in the next installment of our series on what it takes to build B2B brands effectively.
Startups may be nimble and free to take risks, but that’s because they have to be. There are far more benefits to having the resources of a big brand.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.