The ad industry is looking to tighten its rules around children in advertising by creating an automatic ban on sexual portrayal of under-18s or those who appear to be under 18.
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Young people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.
After almost two centuries of successful innovation it did not get the brand benefit from, one company is about to get a huge fillip from the rollout of its vaccine.
Online retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid.
Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?