The ad industry is looking to tighten its rules around children in advertising by creating an automatic ban on sexual portrayal of under-18s or those who appear to be under 18.
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Young people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.