The ad industry is looking to tighten its rules around children in advertising by creating an automatic ban on sexual portrayal of under-18s or those who appear to be under 18.
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Young people should be given the opportunity to understand marketing, says McDonald’s marketing manager for families, Marie Emery
As local businesses grappled with how to respond to the coronavirus crisis, big brands in a number of sectors stepped in as they looked to make a difference to local communities.
We arm you with all the numbers you need to tackle the week ahead.
The government is introducing a new strapline, ‘Check, Change, Go’, as the deadline for the UK leaving the EU approaches.
From getting into the nitty gritty of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.