Growth Hacks: Lovehoney on finding a space in pop culture
Pursuing partnerships, entering awards and carving out a place in culture are all strategies that have helped sexual wellbeing brand Lovehoney achieve global growth.
The biggest online adult retailer in the UK, Lovehoney’s overseas sales have grown from £12m to £56m since 2015, a rise of 365%. The company now boasts a global customer base of 2.2 million, spanning operations in US, Australia, France, Germany, Spain, Canada and New Zealand, and employs 300 staff.