Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
From discovery of new products to customer care, today’s customer journey is more complex than ever. In this competitive landscape, brand success is centred on meaningful, one-to-one interactions.
As Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.