GSK Consumer Healthcare has confirmed Tamara Rogers will remain as CMO when GSK splits into two separate businesses later this year.
Rogers, who has been CMO at GSK since 2019, will head up marketing for the new entity and will also join the executive committee.
Last year, Rogers oversaw the introduction of a new purpose-driven brand strategy for GSK’s consumer division, with the ambition to close-in on untapped potential to grow market share by differentiating itself from the “cold” and functional messaging seen elsewhere in the pharmaceutical sector.
The ‘Brands with Humanity’ strategy aims to bridge the gap between selling products and “actually solving problems” using data, new technology, and compassion, Rogers told Marketing Week in July.
The strategy was also designed to streamline internal processes and boost marketing effectiveness, as the business moved from a focus on short-term sales to a more long-term approach.
Prior to joining GSK in 2018 as a region head for EMEA, Rogers led Unilever’s personal care portfolio in North America. She held various roles at the FMCG giant for the first 24 years of her career. Why GSK has created a cross-functional team to ‘future-proof’ its brands
Elsewhere, Lisa Jennings has joined the GSK Consumer Healthcare global marketing team as head of the OTC (over-the-counter) category.
She joins from Procter & Gamble where she has worked over the past 25 years across a number of marketing and general management roles, most recently as senior vice-president responsible for beauty and corporate citizenship.
Last month GSK Consumer Healthcare promoted Monica Michalopoulou to marketing director of its Great Britain and Ireland (GBI) business, one of a number of new senior leadership appointments.
Michalopoulou was promoted from her previous role as GBI marketing lead for GSK’s oral care category, a position she had held since March 2020.
Meanwhile, former GBI marketing lead for expert and healthcare professionals (HCPs) Onyeka Anugwom was promoted to the senior leadership team, taking on the role of GBI commercial excellence director.