GlaxoSmithKline Consumer Healthcare is launching a marketing campaign for its mouthwash brand Corsodyl supported by a new online push, “Campaign for Healthy Gums”.
The ads, created by Grey, take in television and press. The campaign will go live in June and forms part of the brand’s annual marketing spend of £3.4m.
The TV ad will focus on Corsodyl Mint Mouthwash and also promote the new Corsodyl Daily Gum & Tooth Paste.
The press ads, which will feature in newspapers and magazines, will contain several facts and figures about gum disease and direct readers to its Gum Smart website. The site helps consumers to understand the causes, symptoms and treatment of gum disease and how to maintain healthy gums.
Visitors to the site will also be invited to take up a “21-Day Challenge” to support the launch of Corsodyl Daily Gum & Tooth Paste.
Additionally, there will be consumer PR activity featuring celebrity health experts.