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GSK’s Jerry Daykin on the 6Ps of digital transformation
Senior media director Jerry Daykin believes a successful digital transformation rests on six key components, all of which have been integral in the execution of GSK’s new strategy.
Over the past three years, pharmaceutical multinational GSK Consumer Healthcare has been on a mission to overhaul its approach to digital marketing. Overseeing the transformation in Europe, the Middle East and Africa (EMEA) has been senior media director Jerry Daykin, who joined the business in early 2019.
