Over the past three years, pharmaceutical multinational GSK Consumer Healthcare has been on a mission to overhaul its approach to digital marketing. Overseeing the transformation in Europe, the Middle East and Africa (EMEA) has been senior media director Jerry Daykin, who joined the business in early 2019.
The pharmaceutical multinational says it is “thrilled” at the appointment of Peel, who joins after seven years with the sportswear giant.
The best way of measuring digital marketing’s brand impact is to use “old school” methods such as econometric analysis, brand lift studies and customer research, according to Jerry Daykin.
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Advertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
Taking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Can ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?