Over the past three years, pharmaceutical multinational GSK Consumer Healthcare has been on a mission to overhaul its approach to digital marketing. Overseeing the transformation in Europe, the Middle East and Africa (EMEA) has been senior media director Jerry Daykin, who joined the business in early 2019.
The pharmaceutical multinational says it is “thrilled” at the appointment of Peel, who joins after seven years with the sportswear giant.
The best way of measuring digital marketing’s brand impact is to use “old school” methods such as econometric analysis, brand lift studies and customer research, according to Jerry Daykin.
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
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Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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