Just to clarify that Maggie Woodward is incorrect in stating that she developed the “first covermounted CD distributed with a national newspaper: Vauxhall’s World Cup promotion with The Daily Mail in 1998” (MW October 25). The Guardian was actually the first national newspaper to covermount a CD, two years earlier in 1996. This was developed by KLP Euro RSCG, with unique content supplied by Paul Weller. It was a huge success and has set the precedent for other newspapers, including The Daily Mail, to copycat.
KLP Euro RScG