Guarded about a CD ‘first’

Just to clarify that Maggie Woodward is incorrect in stating that she developed the “first covermounted CD distributed with a national newspaper: Vauxhall’s World Cup promotion with The Daily Mail in 1998” (MW October 25). The Guardian was actually the first national newspaper to covermount a CD, two years earlier in 1996. This was developed by KLP Euro RSCG, with unique content supplied by Paul Weller. It was a huge success and has set the precedent for other newspapers, including The Daily Mail, to copycat.

Lindsey Brady



London W1


IPC Ignite! to launch ‘youth’ music title

Marketing Week

IPC Media is planning to launch a music magazine aimed at the youth market. The launch will be handled by the IPC Ignite! division, which claims it will be a “cutting-edge music magazine”. IPC Ignite! already publishes the music magazines NME and Muzik. The launch will be the first at IPC Media since the completion […]

Axa Sun Life poaches Lloyds TSB e-marketing chief

Marketing Week

Lloyds TSB head of group e-marketing Andreas Wasmuht has been appointed head of e-commerce at insurance company Axa Sun Life. Wasmuht will implement an e-business marketing strategy and look at how the company’s website handles its business-to-consumer and business-to-business customers. His work will cover Axa Sun Life, Axa Insurance and PPP Healthcare. Lloyds TSB says […]

The pitch was not an issue

Marketing Week

Your leader column “The pitch badly needs relaying” (MW October 18) suggests that Charlie Edelman was somehow forced to resign as a result of issues arising from the advertising pitch for TfL’s corporate and congestion charging accounts. I would like to make it clear that this is not the case. Charlie’s decision to resign was […]


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