Volvo cars will feature prominently in boy band JLS’s latest music video as part of its ongoing strategy to connect the brand with younger audiences. Its XC60, C30 and, S60 R-Design models will be seen in the video driven by band members Marvin, Ortise and JB. Volvo’s Facebook fans will be among the first to […]
The marketing services industry is creating and bolstering schemes to get young people without a university education into the profession as the government turns to the private sector to help arrest rising levels of youth unemployment.
Read about the brands that are stepping up to provide public service in the face of government cuts, here For a case study on O2’s Learn service, click here For a case study on Wickes’ Trade Builder service, click here Find out about The Co-operative Group’s advice and training service in our viewpoint, here Read […]
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
From Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Marketing Week reviews the latest books and articles for marketers.