Guardian strikes Bertelsmann deal

BOL, the Bertelsmann online bookselling venture (www.bol.com), has signed up The Guardian as its first major e-commerce partner in the UK.

BOL, which aims to rival Amazon.com as Europe’s top-selling online bookseller, launches the first phase of its e-commerce roll-out in Germany and France this month. It expects to launch UK and Dutch services later this spring, with a Spanish service planned for later this year.

The Guardian deal will provide a major boost for the online distribution plans for Bertelsmann’s bookselling venture, which aims to extend the product range offered once its bookselling service is settled down.

Amazon.com has already secured exclusive deals with major UK online publishers, including Associated New Media and Electronic Telegraph, through which it operates the co-branded site www.booksonline.co.uk, as well as portals including Yahoo!

The partnership with The Guardian is thought to involve a co-branded site. It will offer books on subjects related to the editorial content of the Webpages in the network of Guardian Unlimited sites. It is believed the deal will run for three years.

Neither The Guardian or BOL would confirm this week that a deal has been finalised.

However, according to a statement from The Guardian’s new media division: “The Guardian is in the process of finalising a contract with BOL, the Bertelsmann online bookselling service, for an exclusive retail partnership. The deal will allow users to purchase books across all sites of The Guardian Unlimited network.”

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now