Guinness creates global consumer planning role

Guinness Brewing Worldwide has created a new global planning role within its central marketing team to improve insight into consumer thinking.

The appointee to the post of consumer planning director will have a salary package of about 100,000, and report to Nick Fell, GBW marketing director.

He or she will have one of four key positions in GBW’s central marketing team, which works on strategy, policy and direction for the brewing giant’s six worldwide operating units (Guinness Brewing Great Britain, Guinness Ireland, Guinness Americas, Guinness Africa and Guinness Asia-Pacific).

The job, which covers all Guinness brands, will be based at the Guinness Brewing GB brewery in London. Responsibilities include leading a global planning forum.

A company spokesman says: “The post fits in with the Guinness strategy of getting closer to consumers’ thinking, how they perceive our brands and how we market them.”

Recommended

CPC chief Ian Ramsay handed European role

Marketing Week

Ian Ramsay, general manager of food giant CPC in the UK, and president of the Incorporated Society of British Advertisers (ISBA), is moving to Brussels to take up a European-wide role for the food group. CPC operates in more than 20 countries across Europe, the Middle East and Africa. Knorr accounts for more than 50 […]

Sponsorship needs back-up

Marketing Week

I have followed the recent debate on sponsorship with interest (MW February 28, MW March 7), but it seems to me that, in the various deliberations on the subject, almost everyone appears to be missing the point. I say almost because Roger Baird at least is right when he reports that it is not enough […]

Murdoch treads dangerous path

Marketing Week

This general election promises to be the dreariest in living memory. Apart from a few diehard Tory supporters who fervently believe in miracles, no one seriously expects the pollsters to get it wrong this time round. According to Gallup’s latest offering, Tony Blair’s party is now 28 points in the lead which, even allowing for […]

Comments

    Leave a comment