Gunning for brand tie-up with Santa

It appears that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates. In an effort to nip th

Well, that’s that over with for another year. The Diary trusts that its readers are all well-enough recovered to start kicking up a fuss, dressing up as potato waffles and drinking themselves into embarrassing situations once more. All contributions are welcome, sent to the usual address…

In the meantime, the Diary can exclusively reveal that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates.

In an effort to nip the slide in the bud, Father Christmas has decided to diversify his marketing. A spokesman says: “Although our long-term association with Coca-Cola continues to benefit both brands, it has been decided to explore country-specific opportunities.”

The Diary can reveal that one of these opportunities is a deal with Premiership football club Arsenal. A source close to the club comments: “Father Christmas has been in talks with the club. The brands’ red and white liveries would be a good fit, and Father Christmas’s peak activity period meshes neatly with the busy Boxing Day-New Year spell in football.”

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Father Christmas is rumoured to be in dispute with a number of street traders around the country, over the sale of unofficial merchandise, particularly hats. The case will be heard in March.

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