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Channel 4

Marketing Week

Channel 4 claims that its 16to 34-year-old peak-time audience share for 2002 is its highest since it launched in 1982.

Breathe deeply and then relax

Marketing Week

The decision to ban the use of terms such as “light” and “mild” on cigarettes packs is just plain daft. No longer will us weed puffers have our own easy-reference guide as to the likely damage levels inflicted knowingly on our bodies. Having heard the radio interviews with the rule-makers, the reason for the change […]

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