GWR and Capital Radio Group are understood to be in advanced merger talks. The deal has been speculated on for several months, but both sides have declined to comment.
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
Sara Lee Intimates, the owner of Gossard and Playtex, is launching French underwear brand Dim in the UK later this year. The company is aiming to develop Dim as an international brand. The brand will be launched by the company’s Playtex division, which is run separately to the Gossard and Berlei brands. Playtex marketing director […]
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.