GWR and Capital Radio Group are understood to be in advanced merger talks. The deal has been speculated on for several months, but both sides have declined to comment.
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
Sara Lee Intimates, the owner of Gossard and Playtex, is launching French underwear brand Dim in the UK later this year. The company is aiming to develop Dim as an international brand. The brand will be launched by the company’s Playtex division, which is run separately to the Gossard and Berlei brands. Playtex marketing director […]
Warning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Rather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
As marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
From celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.