GWR and Capital Radio Group are understood to be in advanced merger talks. The deal has been speculated on for several months, but both sides have declined to comment.
DaimlerChrysler has appointed ex-Nissan marketer Neil Williamson as network development director to oversee the retail development for the Jeep, Maybach, Mercedes-Benz, Mitsubushi Canter and Smart brands in the UK.
Viral videos are a marketer’s dream – they’re cheap, reach the consumer quickly and can be denied if they backfire.
Sara Lee Intimates, the owner of Gossard and Playtex, is launching French underwear brand Dim in the UK later this year. The company is aiming to develop Dim as an international brand. The brand will be launched by the company’s Playtex division, which is run separately to the Gossard and Berlei brands. Playtex marketing director […]
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.