GWR Group reports rise in profits
GWR Group, the owner of Classic FM, has reported a 12 per cent rise in pre-tax profits on turnover up three per cent to £61.3m for the six months to September 31.
GWR Group, the owner of Classic FM, has reported a 12 per cent rise in pre-tax profits on turnover up three per cent to £61.3m for the six months to September 31.
…Health secretary John Reid says the increase in sexually transmitted diseases will require a government response on the scale of the Eighties’ Aids warning.
These days it has become fashionable to debunk Professor Ted Levitt’s theories about the growing homogenisation of global markets, encapsulated in his snappy dictum, ‘Think global, act global’. The standard critique is that too many multinational brands took him at his word, centralised their marketing and began treating their customers as clones. The travails of […]
Continental Research says 10 million UK adults will make at least one Christmas purchase online this year, an increase of 38 per cent on 2003. Of the total &£26bn that consumers are expected to spend this Christmas, &£1.8bn will be through the Net.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.