GWR, the commercial radio group, has signed a deal with BT Wholesale to create a digital multi-media broadcast group. It will create a range of digital services for mobile phones. GWR will license its datacasting to BT Wholesale and will invest &£2.75m in the venture over the next 18 months.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.