Hachette-Filipacchi UK has launched a TV campaign for Inside Soap magazine this week, its first since 1999. Fallon has created the ad and media is handled by Mediaedge:CIA. Inside Soap will also sponsor GMTV’s ‘Pick of the Day’ from April 26, for an eight-week period.
The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.