HÃÂ¤agen-Dazs, the luxury ice cream brand, is to launch an Italian Panacotta and Raspberry variety this month. The ice cream will be available exclusively from Waitrose and premium delicatessens and will be priced at £3.79.
Manning Gottlieb OMD is tipped to scoop the Â£10m ITV media planning and buying account after a three-way pitch against Zenith Optimedia and MindShare.
Unilever home and personal care brands Persil and Comfort have joined forces to create a dual-branded product for the detergent market. Persil with Essence of Comfort will be backed by a £5m campaign using TV, radio and outdoor and is set to launch in July.
Ofcom’s granting of 35 new FM licences is a big step forward for commercial radio, but that won’t stop its share of listeners slipping away, says Tim Inman
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.