Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
The only people left grinning after National Smile Week are money-grabbing dentists and the vacuous models advertising everyday goods, says Iain Murray
Pizza Hut has appointed former Safeway marketing chief Martin Pugh as marketing director for the UK. He replaces James O’Reilly, who was promoted to vice-president of marketing for KFC USA at the end of last year (MW November 13, 2003). He will take over responsibility for marketing and product innovation early next month. The role […]
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.