Haines denies plans to move to Grey Worldwide
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
The only people left grinning after National Smile Week are money-grabbing dentists and the vacuous models advertising everyday goods, says Iain Murray
Pizza Hut has appointed former Safeway marketing chief Martin Pugh as marketing director for the UK. He replaces James O’Reilly, who was promoted to vice-president of marketing for KFC USA at the end of last year (MW November 13, 2003). He will take over responsibility for marketing and product innovation early next month. The role […]
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?