Halifax cancels News of the World advertising
Halifax has become the latest brand to cancel its advertising with the News of The World, following the fresh hacking allegations that have emerged.
It is alleged that the News of the World hacked the phones of Milly Dowler, 7 July bombing victims’ familes and the relatives of murdered Soham school girls, Holly Wells and Jessica Chapman.
A Halifax spokeswoman says: “In recognising and responding to consumer reaction, Halifax has cancelled an advertisement in this Sunday’s News of the World.
“This was a tactical decision in the short term whilst we carefully consider our longer term position and its implications.”
Ford was the first brand to say it would suspend its advertising with the News of the World, pending the response into a police investigation at the Sunday tabloid.
The car marque said it will continue to use alternative media within and outside the News International Group.
Parenting community site Mumsnet says it has cancelled its integrated digital campaign, run on behalf of Sky, due to the media company’s association with the News of the World newspaper.
Other brands including Procter & Gamble, William Hill, Npower and Everything Everywhere have said they are reviewing their relationships with the News of the World, following the latest scandal at the newspaper.
For the live updates into the brand backlash surrounding the latest phone hacking allegations, click here.
Read Lara O’Reilly on why, whether brands stick with News of the World, or shun it, they are likely to receive criticism.
